My friend:

If you don’t like this idea, blame Bob Paterson. I got it from him.

If you’re in the Edmonton business community — specifically, advertising — you will know Bob: the fiery redhead, with the big laugh, eight or nine — maybe even 18 — things going on all at once, but still sharing time to say hello and make you feel like you are the most important thing in his ultra busy day.

Bob has a huge heart. He runs the Postmedia advertisement department and joined the Edmonton Sun in 1986.

He’s taught me many things in just the three years we’ve been friends. One of the most important one has been three words.

(Please click the pic for the rest of Bob’s inspiring lesson)